AFTERCALL · CALL INTELLIGENCE

Every call analysed.Your playbook enforced.Nothing important missed.

Aftercall reads every call your team makes, checks it against the way you actually run your business, and gets the right information to the right person. Coaching for the team. Alerts for you. Clean CRM entries. No more blind spots.

THE PROBLEM

Your phone calls are your best business data. You're getting almost none of it.

Admin drowns the team

Call notes get re-typed, CSVs get assembled by hand, someone spends their Friday stitching reports together. That time comes straight out of serving customers.

Rebooks slip through the cracks

The client mentioned dates, the follow-up was promised, then nobody owned it. The rebook quietly died. You find out next month, in the revenue line.

Problems surface too late

The complaint was in a call three weeks ago. Nobody heard it except the person on the phone. By the time it reaches you it's a lost account, not a fixable moment.

HOW IT WORKS

A controlled pipeline, not a black box

01
CALL ENDS ON 3CX

Call data and recording collected automatically, duplicates deduplicated by call ID.

02
CALL CLASSIFIED

Rebook, enquiry, complaint, recruitment, finance. The type decides the playbook.

03
YOUR PLAYBOOK APPLIED

Your process, your mandatory fields, your rules. Encoded once, versioned.

04
FOUR OUTPUTS

Coaching, alerts, CRM update, trend data. Every call.

05
HUMAN LAYER

Monthly review with you. Gold calls added, playbook tuned.

WHAT YOU GET

Four things happen after every call

Private coaching

One thing done well. One specific improvement. One suggested phrase. One next action. Delivered as a private daily digest, never a public scoreboard.

Management alerts

Red: complaints, safeguarding, commitments outside authority. Amber: missed next steps, price objections, missing booking info. Green means silence. You only hear what matters.

Structured CRM updates

Structured fields, a concise human note, confidence scores. Written into Zoho when it's high confidence, drafted for approval when it isn't. Never a wall of AI text.

Director trends

Why clients don't rebook. Objection patterns by site, location, lead source. Conversion by call type and team member. The patterns across 5,000 calls that no single call shows you.

COACHING · EXISTING-CLIENT REBOOK · PRIVATE TO ORLA
Strong
Dates, times and urgency confirmed clearly.
Improve
Price raised, but no follow-up time was agreed.
Phrase
"I'll check availability and come back to you by 2pm today. Does that work?"
AMBER ALERT · CALL 3CX-123456 · 18:42
High-value rebook with no agreed next step. Comparable calls stall after this pattern. Recommended: acknowledge the change load, offer a phased pilot, secure a dated next step with the right people.
GREEN = NO MESSAGE. YOU ONLY SEE WHAT MATTERS.

THE HONEST COMPARISON

3CX transcribes. Aftercall manages.

3CX already does

  • Records and stores calls
  • Transcribes on AI editions
  • Sentiment score in reports
  • Call volume dashboards

Aftercall adds

  • Applies YOUR playbook to every call
  • Private coaching, one point at a time
  • Red/amber alerts, silence when green
  • Structured CRM writes with confidence gates
  • Outcome trends across all your calls
  • Monthly human review and playbook upkeep

If all you want is a transcript, 3CX already sells you one. If you want your process enforced on every call, that's what this is.

CONNECTORS

Built on 3CX today. The roadmap follows what your peers actually run.

LIVE TODAY
3CX LIVE
NEXT CONNECTORS · UK-HEAVY, AI-UNDERSERVED
Gamma Horizon BT Cloud Voice Yeastar P-Series
ON THE ROADMAP
Aircall CloudTalk RingCentral Microsoft Teams Phone Asterisk / FreePBX

Don't see yours? Tell us what you run. Connectors are built by demand, not by our roadmap.

PRICING

Priced by call volume. One thing scales: your size.

SETUP FROM £2,500, ONCE · MONTHLY TIER BY CALL VOLUME · EVERY TIER INCLUDES: 3CX WIRING · PLAYBOOK DESIGN WITH YOUR DIRECTORS · COACHING DIGESTS · RED/AMBER ALERTS · CRM DRAFTS · TREND DASHBOARD · COMPLIANCE PACK

STARTER
Up to 1,000 calls/month
£199/month
  • Up to 1,000 calls a month, processed end to end
  • Coaching for teams of up to 4
  • Monthly review call with you
YEAR 1 FROM £4,888
Book a call
PLUS
3,000–10,000 calls/month
£699/month
  • 3,000–10,000 calls a month, processed end to end
  • Coaching for teams of up to 25
  • Monthly review + monthly trend report
YEAR 1 FROM £10,888
Book a call

10,000+ CALLS A MONTH: TALK TO US. PRICES FINALISED AFTER A WEEK OF YOUR REAL CDR DATA. NO LOCK-IN, CANCEL ANY MONTH, YOU OWN YOUR DATA.

HOW THE PRICING WORKS

Setup covers the build. Monthly covers the running.

SETUP, FROM £2,500

Playbook design with your directors, 3CX wiring, shadow-mode review of 30-50 real calls, compliance pack. Non-refundable because by the time it's paid, the work is done.

MONTHLY, BY VOLUME

Call processing, coaching digests, alerts, CRM drafts, trend dashboards, and the monthly human review. Cancel any month.

NO LOCK-IN

Your data, your playbook, your transcripts. Export everything, any time. If we're not worth it, don't pay us.

ROLLOUT

We start in shadow mode. Your team never hears about it until you're happy.

STAGE 01
SHADOW MODE

We process 30-50 real calls together. You review every AI output. Nothing written to your CRM, nothing sent to your team.

STAGE 02
ASSISTED

Coaching digests go to team members privately. CRM notes are drafted and a human approves each one. Red/amber alerts are tested with you.

STAGE 03
CONTROLLED AUTOMATION

High-confidence calls write themselves, under gates. Anything uncertain becomes a draft, not a decision.

YOUR PART

A few hours of your time. That's how the playbook becomes yours.

ONBOARDING · THE FIRST 2-3 WEEKS
  • Two half-day sessions with your directors: sales, operations and finance rules
  • One to two hours a week in shadow mode, reviewing AI output against real calls
  • Labelling 30-50 gold calls with us: the good, the average, the poor
  • Signing off the playbook document and the compliance pack
  • Naming one decision owner per area: sales, operations, finance, and the final say
ONGOING · THE STEADY STATE
  • One hour a month: the accuracy and trend review call
  • A minute here and there, approving or correcting draft CRM notes
  • Adding a gold call when something notable happens, good or bad
  • Telling us when your process changes: new pricing, new service, new policy
  • Every quarter: a look back at the patterns, together, with your directors

If your directors can't spare the onboarding time, this isn't the right fit. We'll say so in the first call, before anyone spends a pound.

THE HONEST BIT

What this is not

Not surveillance

Coaching is private to the team member. Managers see exceptions, not everything. Green means silence. That's the whole design.

Not an autopilot

The AI never approves a discount, confirms availability, or makes a commercial commitment. It extracts, recommends and flags. People decide.

Not a score out of 100

Every call is judged against your playbook for that call type. A universal score would be meaningless, so we don't produce one.

Not for tiny call volumes

Under roughly 300 calls a month, the monthly review isn't worth your money. Talk to us about a one-off audit instead.

COMPLIANCE

GDPR-ready, policy pack included

Worker monitoring is the part every business fears and most software ignores. We did the homework so you don't have to. Every implementation includes the policy pack: documented purpose, lawful-basis assessment and DPIA support, staff consultation, monitoring policy, caller notice, retention schedule, and a dispute process. Built for the way UK businesses actually have to run.

  • DPIA SUPPORT
  • STAFF CONSULTATION
  • MONITORING POLICY
  • CALLER NOTICE
  • RETENTION + DELETION SCHEDULE
  • HUMAN APPEAL PROCESS

FAQ

Questions owners ask

Which 3CX versions work with this?

Call data export is standard across 3CX editions. We verify your edition, licence and transcript route in the first week of setup, before anything else is built.

Who sees the coaching?

Only the team member. Management sees exceptions, not everything. The daily digest is private by design.

What about my team's trust?

Shadow mode comes first, staff consultation is included, and anyone can dispute an AI assessment through a human review. This exists to remove admin and catch problems early, not to catch people out.

What does it cost to run?

Roughly 2p per call of processing. The price you pay is for the playbook, the accuracy loop and the human review layer, not the electricity.

Can it write to Zoho?

Yes. Structured fields, notes, tasks and follow-ups, with confidence gates on every write. FileMaker and other systems available on request.

How much of my time does this take?

Two half-day sessions during onboarding, an hour or two a week through shadow mode, then about an hour a month. If that's more than your directors can spare, we'll say so in the first call.

We don't run 3CX. Can you still help?

The engine is telephony-agnostic. If your system can export call records and recordings, we can connect it. Gamma Horizon, BT Cloud Voice and Yeastar are next in line, and the rest of the roadmap follows demand. Tell us what you run.

See what your calls are actually telling you.

One week of your CDR data and thirty reviewed calls is all it takes to know.

Book a call